Fact File |
Door drops are the fastest growing medium in the UK |
Expenditure on door drops nears £1billion
More and more companies are recognising the value of door drops every year. In 2003, total expenditure including print and production costs increased by 17.8% to £997m. Volumes approached 12 billion items in 2003, that's an average of 10 per week for every UK household!
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| Door drops have as much impact as direct mail |
79% keep, read or glance at door drops
Research shows that often people don't differentiate between direct mail and door drops – they both have similar appeal and impact. In fact, more people tend to pass on or keep door drop leaflets for later use. This indicates that the perceived value depends more on the offer, than the method of delivering it. Something worth bearing in mind when comparing costs between the two.
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| Door drops get noticed more than almost any other medium |
Next to TV, door drops are the medium most people remember
having seen, outperforming press advertising, posters, cinema,
radio and direct mail. But it’s not just a question of being
noticed. Readership leads to response and consumer reaction
to door drops regularly outperforms other media. Because the
medium offers unlimited flexibility, it is an ideal tool to support
promotions or regional advertising campaigns.
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